PDA

View Full Version : 6/12/08 - Aptera’s 3 wheeler scoffs at Chevy Volt & Toyota hybrids - tech.blorge.com


A1phaGeek
06-13-2008, 05:25 PM
Original article: http://tech.blorge.com/Structure:%20/2008/06/12/apteras-three-wheeler-scoffs-at-chevy-volt-toyota-plug-in-hybrids/

Aptera’s three wheeler scoffs at Chevy Volt & Toyota plug-in hybrids

Aptera is making design concepts and upcoming vehicles like the Chevy Volt and Toyota’s Hybrid X look like old hat. After all, who needs four wheels? The three-wheeled Aptera Typ-1 hit 230 miles-per-gallon during testing and pushes its design statement with two hatchback doors and a sleek teardrop form factor.

It’s becoming obvious that consumers are interested in more than incremental fuel efficiency improvements, and companies like GM, Toyota and Nissan are scrambling to meet the demand with electric cars that use gasoline as a backup fuel source: plug-in hybrids.

Aptera throws conventional design to the wind with its two passenger, three-wheeled Typ-1. It clearly distinguishes itself from the muscled Chevy Volt, and if Toyota continues to use the gently-curved Prius shape, the distinction will be clear there as well.

Founder of Aptera Steve Fambro said that he aimed to create a vehicle that was “safe, comfortable, and more fuel-efficient than any other vehicle ever produced,” according to the Center for American Progress.

The Type-1 will come in two flavors, as an all-electric or plug-in hybrid vehicle. Right now Aptera is accepting reservations on its site.

From a marketability perspective, Aptera may have some ground to cover, as the design lends itself to questions surrounding stability and handling in tougher weather conditions. In its FAQ, Aptera indicates that the Typ-1 may not be appropriate for snow:

How will it work in the snow and cold climates, I live in the mountains in CA?

The Aptera will initially be designed for common lower altitude conditions in California. However, extensive testing for winter conditions is planned for the future.
Still, 230 miles-per-gallon is a compelling offer, and some people will enjoy the design statement as much or more than they enjoy saving the environment.

Vasil
07-01-2008, 08:04 PM
I have no faith in the Big 3 US motor companies. They had all the time and resources in the world to come up with something as innovative as the Aptera, but infighting, poor marketing, and staying in bed with the companies that provide fuel and replacement components for conventional vehicles help to keep that technology out of the marketplace.

Detroit has a big lesson to learn from the little giant out of Carlsbad, CA.

rumplestiltskin
07-18-2008, 08:26 PM
I used to work for a company whose owner made it a strategic policy to do nothing until circumstances forced themselves upon the status quo. At that time, frantic change was the order of the day in order to rapidly shift course (and clean up the mistakes that, invariably, occur when panic rules the boardroom). I've been free of that company for the last 12 years and have been an independent consultant for the last seven of those years. Change is the natural order of things and, if you don't behave in a manner to deal with it, you become obsolete or get eaten. (Darwin wasn't kidding.)

GM's management has been institutionally incapable of real change for years. Their strategic policy has, likewise, been one of resistance to change. It's no wonder the Volt is a lame-assed excuse for a radical shift in thinking. There's no one left in Detroit who has a clue.

Can it be Carlsbad that sparks the renaissance of the American automobile? We'll see.

Ardie3301
07-18-2008, 10:32 PM
rumplestiltskin,

Hey! That was *my* boss. It must've been some kind of unwritten company code: "Let others show the way (because its cheaper to imitate innovation rather than do it ourselves)."

-- Ardie

Vasil
07-19-2008, 03:18 PM
What you guys are explaining is the policy that is averse to innovation. Some people (especially some corporate leaders) don't want to innovate because they're afraid of failure or the costs and risks associated with trying something new.

Reactive response is the hallmark of a weak mind. Proactive response merits the saying "chance favors the prepared mind". By the time some other guy has successfully innovated something, he already has a patent, is first to market, and has established himself as a market leader. Everyone else is a follower or a spectator.

Essentially, your situations were summed up as:

"Change before you have to." -- Lee Iacoca