KarenRei
12-22-2008, 02:18 AM
http://jobs.gengreen.org/job/2b921483cbdb42c99617c7fd407d8cf9/?d=1&source=simplyhired
We are in the final stages of completing a search on behalf of our client ( www.Aptera.com ) to identify the Marketing resource who will be responsible for the launch of the revolutionary 2e Automobile. Interviews will be conducted over the next 3 weeks with an anticipated start-date between Jan 19-Feb 2.
If you are an Automotive Enthusiast with an accomplished and hands-on B2C Marketing professional with a history of successful (re)branding and product launches and have experience working both for world-class and startups companies involving emerging disruptive/replacement technology or similar innovative consumer products or concepts, this is truly the career opportunity of a life time.
Position Summary:
The Market Line Manager for Aptera will develop and implement strategic and tactical marketing plans and actions, and create and implement B2C (business to consumer) applications and approaches, as we re-invent the means by which automobiles are sold to the end-user customer.
Key to the success of this role will be your ability to understand the prospective customer base, and to determine the best approach to move closer to “real” consumer; determining the key subsections of the market and creating both emotional and historic reasons for our proposed and practical approach to developing a loyal, repeating, and evangelical customer base. This includes developing the strategy behind creating our “customer” relationships, while being as transparent as possible in relation to consumers, channels, vendors, partners, investors and suppliers.
Functional Responsiblities include:
Staying abreast of changes in the socio-economic and transportation sales environment in order to best serve the objectives of Aptera and adjust our product marketing plans accordingly.
Research and develop strategies- recommend pricing, production, positioning and communication action.
Management of the product life cycle plan, including vehicle definition, content and functional objectives
Research trends in consumer buying patterns, demographics and psychology, drawing on professional experience and sound judgment in order to plan and accomplish corporate objectives
Education and/or Experience:
Bachelor's degree in marketing, communication, business, engineering, psychology or mathematics or other relevant field, and at least seven years + of progressive experience in a hands-on marketing role required.
Demonstrated analytical and critical thinking skill set necessary. Professional proficiency in office software applications also required. Basic technical understanding of, and a sincere passion and interest in the automotive industry will be extremely helpful
The expertise and ability to study a truly complex customer (b2b2c), to recognize and articulate consumer insight
Insatiable curiosity and passion to create- comfort working in a flat organization, working with intensely creative and innovative people, able to wear multiple hats and accomplish amazing goals with limited resources.
Web 2.0 / Internet - Viral Marketing / and related Ecommerce experience will also be extremely helpful in this position.
If you once felt that you were not using enough of your skills and potential working for a Global 2000 organization, and then moved on to a smaller organization where works was fun and divergent and you were able to use all aspects of brain...this might be the right next move for you.
If you are willing to sacrifice the comfort and security of working for an established brand in order to create and execute a revolutionary vision and strategy, then please forward your resume along with a compelling cover letter describing your unique qualifications for this career making opportunity to MarkB{at}eNamix{dot}com and call me immediately to discuss (949) 888-3034 x101.
We are in the final stages of completing a search on behalf of our client ( www.Aptera.com ) to identify the Marketing resource who will be responsible for the launch of the revolutionary 2e Automobile. Interviews will be conducted over the next 3 weeks with an anticipated start-date between Jan 19-Feb 2.
If you are an Automotive Enthusiast with an accomplished and hands-on B2C Marketing professional with a history of successful (re)branding and product launches and have experience working both for world-class and startups companies involving emerging disruptive/replacement technology or similar innovative consumer products or concepts, this is truly the career opportunity of a life time.
Position Summary:
The Market Line Manager for Aptera will develop and implement strategic and tactical marketing plans and actions, and create and implement B2C (business to consumer) applications and approaches, as we re-invent the means by which automobiles are sold to the end-user customer.
Key to the success of this role will be your ability to understand the prospective customer base, and to determine the best approach to move closer to “real” consumer; determining the key subsections of the market and creating both emotional and historic reasons for our proposed and practical approach to developing a loyal, repeating, and evangelical customer base. This includes developing the strategy behind creating our “customer” relationships, while being as transparent as possible in relation to consumers, channels, vendors, partners, investors and suppliers.
Functional Responsiblities include:
Staying abreast of changes in the socio-economic and transportation sales environment in order to best serve the objectives of Aptera and adjust our product marketing plans accordingly.
Research and develop strategies- recommend pricing, production, positioning and communication action.
Management of the product life cycle plan, including vehicle definition, content and functional objectives
Research trends in consumer buying patterns, demographics and psychology, drawing on professional experience and sound judgment in order to plan and accomplish corporate objectives
Education and/or Experience:
Bachelor's degree in marketing, communication, business, engineering, psychology or mathematics or other relevant field, and at least seven years + of progressive experience in a hands-on marketing role required.
Demonstrated analytical and critical thinking skill set necessary. Professional proficiency in office software applications also required. Basic technical understanding of, and a sincere passion and interest in the automotive industry will be extremely helpful
The expertise and ability to study a truly complex customer (b2b2c), to recognize and articulate consumer insight
Insatiable curiosity and passion to create- comfort working in a flat organization, working with intensely creative and innovative people, able to wear multiple hats and accomplish amazing goals with limited resources.
Web 2.0 / Internet - Viral Marketing / and related Ecommerce experience will also be extremely helpful in this position.
If you once felt that you were not using enough of your skills and potential working for a Global 2000 organization, and then moved on to a smaller organization where works was fun and divergent and you were able to use all aspects of brain...this might be the right next move for you.
If you are willing to sacrifice the comfort and security of working for an established brand in order to create and execute a revolutionary vision and strategy, then please forward your resume along with a compelling cover letter describing your unique qualifications for this career making opportunity to MarkB{at}eNamix{dot}com and call me immediately to discuss (949) 888-3034 x101.